For this client, Snowdrop, developing a logo that encapsulates their brand identity was the main goal.

Design Process:

• Initial Idea: Inspired by the serene yet exhilarating nature of skiing, I envisioned a logo that encapsulates both the tranquility of snow-covered mountains and the dynamic energy of the sport.

• Visual Elements:

  • Mountain Imagery: The stylized mountain range as the centerpiece, symbolizing adventure and the majestic landscapes associated with skiing.

  • Sun Motif: Incorporating a sun partially veiled by a peak suggests the optimal times for skiing—dawn and dusk—adding a dynamic element to the design.

  • Minimalist Ski: Transforming the baseline into a sleek ski graphic introduces motion and balance, directly tying the logo to the sport.

• Typography and Color Palette: Selecting a classic serif font conveys strength and elegance, aligning with the brand's premium identity. The use of dark, cool tones enhances the rugged, wintery aesthetic, while the subtle integration of warmer hues from the sun motif adds contrast and visual interest.